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Google+Google+, for anyone that didn’t know is essentially a social networking chanel owned and operated by Google.  Aside from its social networking features on a personal level, it has been making a huge impact in the business world with many companies embracing it as part of their marketing strategies.  So, what is the difference between Google’s platform and other social networking sites? Quite simply, it comes down to its features and ability to impact your online search rankings.  Without going into too much detail about SEO, Google ranks where your website appears in its search engine. In short, using Google products will fundamentally bring you closer to the top of Google searches. Before we go into how you can set up your own business page on Google+, here are some key benefits and features that will certainly sway your decision to join the Google+ revolution.


Benefits of Google+

  • Google+ has circles that enables you to categorise and organise people into certain groups. You can add new groups as well as adding to some of the default groups from Google such as “Friends” and “Acquaintances.”
  • You can share messages or links with everyone or with certain people within designated circles.
  • Your circles are private and people cannot see the names of the group they are in. 
  • You can use The ‘Hang Out’ app which is a fantastic way to video chat. You can have several users in the hang out at the same and you can edit and view documents at the same.
  • Hover text features.   

Google+How to create your Google+ Business Page

So where to start. To begin with, you will need to create a company page. In order to create a Google+ business page, you must first have a personal profile.  From here, go to ‘pages’ located on the left hand side of your profile.  Next up, you will need to categorise your company.  Once this is done, you will need to fill out all your companies’ information. Try and include as much important information as possible here such as your address or phone number. Doing this will optimise features like Google maps for example. Finally, be sure to brand your business page to coincide with your overall image. Use keywords. Include your logo in the profile picture and add a cover image.  Add videos about your company where possible.  You Tube is now the second highest used search facility and Google takes this into account with your content and rankings.  Images are extremely important. Visual marketing is increasing day by day with the likes of Instagram, Pinterest and Infographics leading the way in terms of visual social media tools. 

So there you have it! It’s as easy as that to set up.  If you haven’t set up a Google+ account then I would strongly suggest doing so.  Before we go, we want to leave you with some tips to ensure your page makes the most of Google+.

Google+ Tips

Google+ Tips:

  • Post regularly.
  • If you are blogging, be sure to use your own, new content. Google is very strict on the copying or reusing of another author’s material as your own.
  • Add links throughout your page.
  • Share specific content with specific people through the use of circles. This leads to a much more targeted form of marketing. 
  • Request authorship from Google.  This will enable features such as having your image being shown next to your posts. 
  • Tag people in your posts, especially if you are sharing their content.
  • Post and share content in relevant communities with people you feel will be interested in your topic.
  • Encourage your employees to support your page in the same way that they would on Linkedin

If you have any other comments or tips on Google+, we’d love to hear below from you. Until next time, we’ll see you on Google+

ImageThis week saw the launch of “Limerick Business Week,” a week of business events including workshops, seminars, networking events and one on one mentoring clinic’s. The event celebrates 20 years of the Limerick Enterprise Board supporting Business in Limerick, and we have to say, they put on a fantastic week. 

Commencing from the 30th of September, a range of organisations and venues amalgamated their talents to put together an interesting program for any small businesses or new start-up businesses in the Limerick area. This is an area that we ourselves have witnessed a sporadic growth in over the past year with an influx of passionate and determined entrepreneurs residing in Roselawn House. On behalf of our clients and to gain insight into some of the latest business trends, we checked out some of the events throughout the week and here are some of the highlights and tips we took away from the momentous week. 

Gavin Duffy of Dragons DenTo kick start the week, we attended a fantastic evening featuring guest speaker Gavin Duffy of the series “Dragon’s Den.”  For anyone that doesn’t know Gavin, he is renowned for his diverse portfolio of investments, and more recently, as a dragon on Dragons Den.  Gavin began by offering tips on networking, putting the skills in practice afterwards with a brief networking session.  He then went on to give an empowering speech which I have to say, was a breath of fresh positive air.  Gavin’s “can do”, and “will do” attitude certainly gave food for thought to many budding entrepreneurs which is something we don’t hear enough of in today’s economic climate.  An invigorating start to the week!

The next day, it was over to Dell in Limerick for an event hosted by the Limerick Chambers with a business breakfast themed around “Social Media Trends & Best Practices.” Here, guest speakers Stephen Jio and Krishna De spoke on the topic offering their insights, tips and advice on incorporating social media into your marketing strategies. Dell opened the event giving us an interesting background into the history of Dell in Limerick and their hopes and expectations for the future in Limerick

Image Stephen Jio, Global Online Marketing Manager & Social Media Expert for Dell, then took the stand discussing his role and the importance of social media at Dell.  Stephen exhibited the sheer volume of engagement internally and externally for Dell, emphasising the need for companies of all sizes to establish and maintain a strong social presence.  Image

Next up it was Krishna De.  Krishna De is an award winning communications strategist, commentator and mentor and we can see why. Her captivating talk on social media provided everyone with lots of inspiring ideas for thought provoking and engaging content.  Krishna laid huge emphasis on the impact of visual content, giving examples of social media channels such as pinterest and instagram.  We ourselves have noticed a huge growth in the popularity of visual content & infographics and will certainly be implementing some of these ideas. 

After the talks we received a fantastic tour of Dell where we were guided throughout their premises and innovation hubs. What really stood out for me was the data center as we have a data center here at Roselawn House.  Not being the best when it comes to techy talk, the information was very informative and certainly very much welcomed. 

Roselawn House at Dell Limerick Next up, it was all focus on women in business, where women from all around Limerick gathered for a networking event which took place in the neighbouring Castletroy Park Hotel.  The event, themed ‘Persistence pays… 9 No’s is still a maybe’ featured a networking session and a talk from guest speaker Anne O’Leary.  Anne gave an empowering speech which filled the room with a contagious sense of motivation and inspiration.  Anne is clearly an extremely passionate woman when it comes to business and just to be warned, she doesn’t take the word no lightly.

David Butt The final event we attended for the week was on “Digital Marketing for Micro Business.” Here, David Butt, an award winning Brand Manager and Digital Marketing specialist gave a talk on the various different aspects of digital marketing and its importance in business today. David has an extensive wealth of knowledge when it comes to digital and social media and explained how they can be integrated into marketing campaigns or strategies. This was an extremely informative session and we are really looking forward to putting lots of his ideas into place.  

All in all, it was a fantastic week of events which highlighted the depth of our business expertise and resources within Limerick.  We acquired some great new advice and met some amazing people along the way.  Be sure to check out some of our favourite images from the week throughout our social media pages and watchout over the coming weeks as we put all this new found knowledge to the test!

Until next time,

Michelle Noonan.