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iOS 7

iOS 7

So, you’ve been eagerly anticipating the arrival of the new iOS 7 software from Apple and finally, it’s here. After much deliberation, we have put together a list of some of our favourite features and how to access them.

First up, is the new speedy method for accessing the phone’s search capabilities. There’s not much to explain here, simply swipe down through the middle of the screen and there you’ll find the search tab. There’s also a nifty swipe option for bringing up some important menu options. (previously located in the settings menu) By swiping upwards from the bottom of the screen, you’ll see a number of menu options available to you including airport mode, brightness, wi-fi features, volume, a calculator and a new feature, a torch!  Two things to note here.  First up, it took a few attempts to get the hang of swiping upwards, however, I found that the nearer to the home button you go, the more accurate it is.  Secondly, this menu of features WILL be available with the screen lock on so you might want to change your settings if need be.

Staying on the topic of swiping, a new feature that I like is the ability to close your browsing pages through swiping – merely swipe the tabs away to the left.  A similar process is now available for closing apps.  If you’re like me you’ll find the previous process of closing your applications a monotonous and time consuming one.  To close your apps, double tap the home button and then swipe the app’s screenshot upwards until it disappears off the screen.

One feature many people may be glad to see is in terms of usage.  User’s can now see how much data various apps are using.  To access this information, go to Settings, Cellular and from here, scroll down to the bottom of the screen where you can see which apps have used which data. Additionally, you can block any app from using any data. (helpful for anyone with a smaller data plan)

iOS 7 has a peculiar, but I suppose practical feature – A built-in bubble level. I may have found this strange at first, but I’ve already utilised this today, so who knows! (You can access this feature through the compass app.)

Siri has a few new features to offer.  One that stands out is that you can now post to facebook via the voice recognition software – a simple yet handy feature all the same. Siri also offers some new booking and reservation features which you’ll find through trial and error.

Next up, SMS. A new feature for messaging is time stamping. As the name suggests you can now see the times as to when a message has been sent as opposed to before where you would simply see the initial time only.

If you are into your quirky ringtones and new wallpapers then you may like some of the new ones that iOS 7 has to offer.  One thing to watch out for is that your alarm tone may default to the iPhone’s tones throughout the upgrade.  Remember to change your alarm if need be as we saw lot’s of tweets this morning about people sleeping in as a result. (any excuse)

And finally, the camera.  The iOS 7 has some new easy to access camera features including square and panoramic options. There is also an instagram like feature that you can use whilst taking pictures and videos. Other than that, it’s much the same.

Overall, we are liking the new software.  The functionality of the iOS 7 is more pleasing than it is aesthetically but all in all, it gets a thumbs up from us.

That’s just some of the features we have come across so far but we’d love to hear if you have found any other ones.

Comment’s as always below, until next time!

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imagesOne of the many questions I get asked here at Roselawn House when it comes to Social media is simply “how do I get people to engage.”  Unfortunately, there is no right or wrong methodology when it comes to guaranteeing interaction, however, there are ways you can encourage and facilitate it. Let me introduce you to what I have aptly named the TOUCH, PAUSE & ENGAGE methodology. (Which, for some reason that I can’t put my finger on, clients seem to remember)

So, first up, Touch. In order to “stand out from the crowd” you need to be able to touch people with your posts and content on varying levels. For example, you may want to touch people on an emotional level. There are many companies who do this exceptionally.  Have a look at any of today’s most successful companies and you will find they have perfected and adopted this concept tactically. By forming an emotional bond with customers that differentiates you from other businesses, you will be able to create and maintain a loyal following on a prolonged basis. Coca Cola are a company that spring to mind with their moving Christmas advertisements. The advert’s touch people at an emotional level that levers some form of emotive response in some shape or form.  With the help of Social media, this is now easier to do than it ever was before.

Next up, Pause. Instead of over-loading followers with information, sometimes customers quite simply want to be heard.  Stand back, “pause” and listen to what your followers are saying. The information you hear can be invaluable to any business as your customer is your company. There are so many tools that can facilitate the listening process.  A survey for example can give essential insight or feedback that is invaluable to any company.  Our favourite survey tool at the moment is SurveyMonkey.  SurveyMonkey is essentially an online survey tool which has some incredible features such as free surveys, polls, questionnaires, customer feedback and market research abilities. Once you know what your customer wants, it will make the next step much easier.

This leads us onto the final stage, Engage! Once you’ve spoken to your followers and listened to them with intent, you should have a good knowledge of what they want to hear. This is when its time to engage and interact.  When it comes to engaging with your online followers, you need to remember that they are more than likely at an “information overload” point already, so try not to bog them down with immaterial or irrelevant information. Engage on a “one to one” level. Offer real time response and don’t the focus be simply business related.

Building communities, interacting on social media sites and engaging in forums are all examples of how you can interact and engage.  Ask questions, be proactive in engaging and of course, listen. Follow these tips and it should give you a good starting point in the engaging process. Let us know what works for you, we’d love to hear.

Michelle Noonan Roselawn House

elle@roselawnhouse.com

So, facebook has yet again thrown spanners in the works as they revolutionise the way we use the popular social networking site. Since the 30th of March 2012, Facebook made the all new timeline platform mandatory when it released and implemented the new format across the board.  Positive and negative response’s have been expressed since the launch of timeline which has begged the question, what does the all new look signify for businesses on facebook, and what new capabilities can be utilised if any.

First off, we look at the positives and how the all new format can benefit companies. For starters, the branding appears to be much more apparent with timeline, with new concepts such as cover images where companies can showcase their main attributes and upload much larger branded images.  Businesses will need to take advantage of this new feature by showcasing their company visually to give themselves as much exposure as possible.  Overall, this appears to be the main advantage of the all new look facebook pages, whereby larger images and videos are much more user friendly offering users more control over the image and feel of content, a definite plus for any company or business.

Secondly, if your company has an app that is relevant to your Facebook Business page, any activity that users engage in on your business page will be mirrored on the users Facebook timelineAlso on the plus side you can now create an editorial calendar. This makes for much more calculated posts that can be scheduled and timed to suit your specific audience you are aiming to target. As well as this, the new Timeline for Facebook Pages will also show users which of their friends on Facebook also like the same brand when they visit a specific page. These features will benefit companies immensely in terms of marketing sharing capabilities.

In terms of usability, everything can now be accessed and maintained from the top of the page.  The new social media tool “pinning” which you may or may not have heard about has also been facilitated in the new facebook layout. “Pinning” a post now restores a story or article at the top of the timeline page.

Analysing timeline from a more negative aspect, firstly, there is no default landing tab anymore. The landing tabs were previously very popular with companies in terms of self promotions and competitions. You can however still create the custom tabs, but as you will find, you cannot use it as a landing page as it was previously utilised.

And so to summarise, all in all, as much as we may procrastinate about change, the new timeline outlook for businesses, should be viewed positively and exploited to its maximum ability for the utmost exposure in a company’s social media marketing strategies.  Overall, we give Facebook’s Timeline for business a promising thumbs up.

elle@roselawnhouse.com


Pinterest, a novel word for many in the Social Media world, but certainly a word that looks like its going to be around for some time. And so, what exactly is Pinterest and how does it affect our social media marketing strategies? Here now, we give you a quick background and some useful tips on how to utilise this new visual content sharing concept.

First of, what is Pinterest? Pinterest is a new social phenomenon in the world of social media which allows users to share and organise content on the web.  Pinterest also facilitates users in allowing them to browse “pinboards” which have been created by other people.  More importantly, it enables users to browse and share YOUR content which will, optimistically speaking, drive incoming traffic to your site. The simple concept behind Pinterest is to turn leads into conversions by creating an environment which embraces and captures the interest of your target audience.

Secondly, Pinterest focuses more on a visual basis as opposed to content which we are more commonly accustomed to, with the likes of facebook and twitter. Therefore, it is important that you add images and videos that you feel will be of interest to your specific target market.

Thirdly, keep your content new and exciting and as with other various social networking sites, don’t overload users with content.  Focus on people’s lifestyles rather than your product and service.

Finally, are there any downsides to Pinterest? The main shortcoming of this social networking tool has to be the fact that you cannot connect Pinterest directly to your business page. However, you can register via Facebook and other social networking sites and you can share posts which certainly make this site one to watch.  For anyone looking for more information on Pinterest and to see how can you implement it to your website or blog page, we recommend visiting www.pinterest.com/about/goodies/ where you can obtain the “Pin It” button for your blog or website, and lots of information on how it works.

Good luck pinning!

elle@roselawnhouse.com

Before we take a look at this week’s business news, we must pay homage to a very inspirational business man, Steve Jobs.  Steve Jobs, Apple founder and former CEO sadly passed away today, at the tender age of 56. A true entrepreneur that will never be forgotten. RIP Steve Jobs.

There’s been lots of positive new job creations this week, particularly in the Dublin and Belfast regions.  Etihad Airways who already employ 90 Irish workers have today announced that they are looking to expand their Irish workforce by at least 100 people.  The company will be holding interviews for the positions next month.

Taoiseach Enda Kenny has announced that more than 90 jobs are to be created in the marine research and the seafood processing sector.  Kenny gave details of the investment which will generate 64 jobs, as well as 28 research posts.  Mr Kenny stated “This has been achieved through the mapping of the 90% of Irish national territory that lies under the Atlantic, the creation of a quarter of a billion euro-worth of marine research infrastructure, and the fostering of strong linkages between industry and research centres, all of which will support employment opportunities in key areas of potential growth in the marine sector.”

Over to Belfast now and more than 80 jobs are to be created over the next three years at Kainos, an IT solutions company in Belfast. The jobs will be spread out with positions in sales, software engineering and project management. The move has been welcomed by Invest Northern Ireland, and will be a huge benefit to the area.

http://www.roselawnhouse.com

It has been a good week for Ireland with several announcements of new jobs.  Swedish company Ericsson have today announced the creation of over 100 new positions for their research facility on Athlone.  The positions will be for software engineers and more information is said to follow over the coming weeks.

Forty jobs were also announced for Roscommon through WPA mobile, a company that specialises in mobile software medical devices. Elsewhere, 22 new jobs have been created in the animation sector which is to be based in Dublin.

Also announced throughout the week was the creation of fifty new high-end jobs in Dublin by Asset management firm BNY Mellon.  The new jobs will include specialist teams such as sales, finance, technology and operations.

BNY Mellon operates in 36 countries and serves more than 100 markets.  Here in Ireland, BNY Mellon already employ approximately 1800 people throughout their Dublin, Cork, Wexford and Navan bases and looks set to be yet another positive step towards re-growing our Irish economy.

As I open my daily fixtures of business newspapers & media correspondence on a bright and sunny Friday morning, a sudden air of doom and gloom sets firmly placed overhead.

“Retail sales fall 0.8% on the March figure, and 3.9% on the April 2010 figure,” ” Quinn Group reports losses of €888m for 2009,” “Fexco to cut 60 jobs in Co Kerry” and so the negative headings go on.

From here, I find myself posing the question, “In an effort to overcome the current economic situation we face today, what can be done from both an enterprise perspective, as well as a media perspective to help gain momentum and the much needed drive to lift the nation’s business confidence and morale.”

To begin with, we need to start looking at the skills we already possess. Ireland is reputed for its entrepreneurial skills at a nationwide level.  It is also known that recessions offer a unique opportunity to entrepreneurs, where if supported and developed fittingly, they can provide a strategic solution to overcome many of the fundamental economic obstacles we are facing today.

What we then need to look at, are the initiatives and assistance offered to new business start-ups, and see how we can promote these support incentives in the most effective way.  Only today, we see that Minister for Finance Michael Noonan has set up a “credit suggestions initiative.”  The initiative aims to draw on the advice of the public as to what we can do to encourage businesses to seek credit in an effort to drive the economy forward.  Lack of finance for development and innovation can be a key problem for many new start-up companies which is why such financial backing and confidence from our government are necessary components required in order to prosper and grow.

Here at Roselawn House, we ourselves have been making steady progress in helping new business start-ups and small sme’s with the recent introduction of our Roselawn Entrepreneur Project.  The project, which offers office services at reduced rates as well as access to an established business network has already proven to be extremely successful. The project has provided these new business start-ups, access to a strong business network and environment.  This is just one prime example of the many way’s we can look at restoring our economy.  There are various initiatives from the enterprise boards to the government that are all in place and ready to be utilised.  For more information contact us at: office@roselawnhouse.com

Competition Time:

To mark the launch of our Roselawn Entrepreneur Project, we are offering new business start-ups, small businesses and entrepreneurs the chance to win a rent free office space for a Year!

Utilities such as Electricity, Heating and Broadband to mention a few will be included as well as access to an established business network and discounts.

To be in with a chance to win this competition, just click on this link and tell us in 50 words or less why you think your company should win. Entries should be submitted no later thanthe 22nd of July 2011. Terms and conditions apply.

Fore more information see: http://roselawnhouse.com/ep.php

If you haven’t heard about Social Networking yet, then firstly, where have you been! And secondly, and more importantly, it is time to get online. Over the past decade, the strength of “social networking” as a marketing tool has been evidentially crucial as a means of targeting online markets and consumers. Generation Y, as our 2011 generation has been aptly called, gives a whole new emphasis to ecommerce, with the concentration of a strong marketing presence being utilised online.

In today’s world, people are much more tuned in when it comes to new technologies and the way we interact. This in-turn, has had a direct impact on the way we as businesses, target these consumers. Today’s society now wants a more personal and interactive touch, with interaction being the key word. Never have we seen so many social networking campaigns and competition’s take place where consumers can have a direct impact in areas such as branding and direct marketing.

And so, to answer the question that often comes up amongst many businesses, “which social networking tools and concepts should I incorporate into my marketing plan”. Well first up, there is no hit or miss answer as to which sites or methods will suit every company, as you firstly need to assess your target market in order to see which one will gain you the best “reach” in terms of the market specific to your company. Generally speaking however, blogging, LinkedIN, Facebook, and Twitter are all generic social networking tools that have proven to be extremely successful across many markets and sectors on a global scale. There are various other sites such as Digg, Redditt, and much more which are again a great way to share information relevant to your target market. Facebook for example have benchmarked the way forward when it comes to advertising. By incorporating technologies that now allow you to target specific groups based on demographics, age and sex, it has revolutionised the way we can interact and target certain markets and industries.

Once you have decided which sites will work well for your company, you will then need to look at content. Make sure the content you upload or share is both relevant and interesting to your targeted audience. Relevance is the key word here. If your company is based in the technology sector for example, sharing information on the latest debates over school funding, however interesting it may seem to you, will not be of any use to your company. Uploading and sharing content on technological advancements and developments however, will be crucial.

Another important area to remember is that of consistency. Keep your contact consistent. If you lose interest, so will your clients. Limit yourself to possibly a blog or an article a week, and share a daily upload or status maybe once or twice a day. Bear in mind that you also don’t want to overload your consumers with information, so keep it short and sweet, but enough to keep your target audience intrigued.

And finally, Interaction and Networking. This will be a key area for any company in today’s business society. Interact with companies and consumers as the feedback they can provide can be invaluable. Access to such marketing information and networks was once considered time consuming and costly before, whereas now we can have it at the touch of a button. Use this information to your advantage and see what your consumers want. At the end of the day, it’s the consumer that got you to where you are, and the consumer that will hopefully keep you there.

elle@roselawnhouse.com

http://www.roselawnhouse.com/ep.php