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do's and don'ts of starting a businessIn today’s economic climate, we are witnessing many changes in the business world.  One particular trend we have noticed here at Roselawn House is a rising surge in the number of new start-up companies.  Many entrepreneurs are seeing and taking full advantage of the various opportunities out there at the moment and only last week, the government introduced some more incentives in the budget for anyone looking to set up on their own.  Here now, we bring you some of our do’s and don’ts for starting up your own Business.

Do’s

  • Research demand and once you’ve done do's and don'ts for starting a businessthis, do it some more. We cannot emphasise the importance of knowing your target market. Business plans and marketing plans offer a great structure for analysing the potential market.  There are lots of professionals out there who can offer advice on this as well as many free enterprise agencies, so be sure to avail of any advice on offer.
  • Set yourself clear objectives and goals from the start.
  • Try to build a client base before you start the business. There are some fantastic networking events where you can meet potential customers.  Keep up to date with all local business meetings and events. Knowing what is going on in the business world will be vital so be sure to set aside time for this.
  • Image is everything and first time impressions last. Bear this in mind when your are deciding upon your location of your business. Take into consideration all your costs and look at options like serviced offices if you are starting out. Here at Roselawn House, our clients avail of free parking and wi-fi for example which could be something that could prove to be quite costly.  Choose a location that optimises convenience and costs.
  • Finance is such a huge area that we always recommend getting some form of assistance or advice on.  Research grants and see if there is anything out there that your business could benefit from, in today’s climate, every penny helps.
  • Finally, believe in yourself and your products/service, if you don’t, you can’t expect others to.

do's and don'ts for starting a business

  •     Don’t try to do everything yourself, especially when it comes to areas that you are unfamiliar with.  There are various support agencies and trainers out there who have worked in key areas for years and will be able to offer advice and specialised assistance. Take full advantage of local enterprise support facilities, more often than not, some of the advice they can offer is free.
  • Don’t ignore your competitors.  A competitor analysis will help set the ground work for this but ensure that you maintain and analyse your competitors throughout your business life.
  • Don’t forget to refer back to your business/marketing plan.  You’ve set strategies and goals in place so utilise these and ensure you are staying on track.
  • Don’t underestimate future costs. It is better to overestimate potential costs that you may incur than to be faced with unexpected costs.
  • Don’t ignore trends. If you do, you can bet your competitors wont. Trends in marketing for example are forever changing. You need to find out the best means to communicate with your audience and develop these means throughout time.

So there you have it, some of our top do’s and don’ts for anyone who is thinking of starting their own business.  Remember, there are many institutions and enterprise boards who are there to help as well as lots of individuals who may have been in the same position at some point in time. The information or advice they can offer can be priceless so be sure to listen and implement where needed. Finally, plan, plan and then plan some more.  We cannot emphasise enough the importance of planning so remember “Fail to plan, plan to fail.”

Until next time…

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Google+Google+, for anyone that didn’t know is essentially a social networking chanel owned and operated by Google.  Aside from its social networking features on a personal level, it has been making a huge impact in the business world with many companies embracing it as part of their marketing strategies.  So, what is the difference between Google’s platform and other social networking sites? Quite simply, it comes down to its features and ability to impact your online search rankings.  Without going into too much detail about SEO, Google ranks where your website appears in its search engine. In short, using Google products will fundamentally bring you closer to the top of Google searches. Before we go into how you can set up your own business page on Google+, here are some key benefits and features that will certainly sway your decision to join the Google+ revolution.

Google+

Benefits of Google+

  • Google+ has circles that enables you to categorise and organise people into certain groups. You can add new groups as well as adding to some of the default groups from Google such as “Friends” and “Acquaintances.”
  • You can share messages or links with everyone or with certain people within designated circles.
  • Your circles are private and people cannot see the names of the group they are in. 
  • You can use The ‘Hang Out’ app which is a fantastic way to video chat. You can have several users in the hang out at the same and you can edit and view documents at the same.
  • Hover text features.   

Google+How to create your Google+ Business Page

So where to start. To begin with, you will need to create a company page. In order to create a Google+ business page, you must first have a personal profile.  From here, go to ‘pages’ located on the left hand side of your profile.  Next up, you will need to categorise your company.  Once this is done, you will need to fill out all your companies’ information. Try and include as much important information as possible here such as your address or phone number. Doing this will optimise features like Google maps for example. Finally, be sure to brand your business page to coincide with your overall image. Use keywords. Include your logo in the profile picture and add a cover image.  Add videos about your company where possible.  You Tube is now the second highest used search facility and Google takes this into account with your content and rankings.  Images are extremely important. Visual marketing is increasing day by day with the likes of Instagram, Pinterest and Infographics leading the way in terms of visual social media tools. 

So there you have it! It’s as easy as that to set up.  If you haven’t set up a Google+ account then I would strongly suggest doing so.  Before we go, we want to leave you with some tips to ensure your page makes the most of Google+.

Google+ Tips

Google+ Tips:

  • Post regularly.
  • If you are blogging, be sure to use your own, new content. Google is very strict on the copying or reusing of another author’s material as your own.
  • Add links throughout your page.
  • Share specific content with specific people through the use of circles. This leads to a much more targeted form of marketing. 
  • Request authorship from Google.  This will enable features such as having your image being shown next to your posts. 
  • Tag people in your posts, especially if you are sharing their content.
  • Post and share content in relevant communities with people you feel will be interested in your topic.
  • Encourage your employees to support your page in the same way that they would on Linkedin

If you have any other comments or tips on Google+, we’d love to hear below from you. Until next time, we’ll see you on Google+